Panpuri, one of Thailand’s prominent luxury-spa and aromatherapy-product companies exports its premium products globally, to hotel spas and department stores in more than 20 countries, including Japan and South Korea and Europe.
Vorravit Siripark, founder and chief executive officer of Puri, started the business when he was 28 years old. However, he looked at his young age and lack of knowledge in this industry as opportunities rather than obstacles. “I had no fear. Everything was possible,” he says.
This winning attitude might be the reason why good fortune was his companion. Just four months after kicking-off the business, Papuri products reached dynamic markets such as Singapore and the Philippines and grabbed the attention of numerous hotels in Europe during an exhibition in Bologna, Italy. As a result, the company decided to lay foundation for a distribution located in Paris, which helps deliver its products all over Europe. In Thailand, those unique products are available in the Anantara hotel and resort chain.
But the company’s path was not always strewn with roses. Vorravit remembers the difficult beginnings, when he tried hard to find a luxury shopping mall suitable to become Papuri’s distribution channel. He was on the waiting list at The Emporium for quote some time, only to win the first nod from Gaysorn, which housed the first outlet.
Today Papuri has 40 outlets in Thailand and the number of domestic sales counters is about to expand as new shopping malls open.
The company has recently got things rolling for its own spas, starting with one in Bangkok. Two more are planned to launch in Bangkok and Hua Hin. Yet Vorravit did not hide his intention to explore other businesses and promote the Panpuri brand presence further.
Talking about company’s achievement, Vorravit stated that the clear brand character plays the key role in the success of Papuri. “Packaging is the key. Before Panpuri, there were many good products but they came with unimpressive packaging. Thai people can excel, but they don’t know how to present themselves. It’s necessary that a good product is good from the inside to the outside,” he said.
The company’s vision of turning Panpuri into a global Thai brand is quickly becoming reality.
